I represent
tenants who, in some instances are looking to downsize for the sake of their
very survival. It is unlikely their
financial statements are going to inspire many landlords to spontaneously break
into song. So, does this tenant need to
resign themselves to rejection?
Absolutely not.
Landlords
have suffered a parallel fate as their struggling tenants. They naturally prefer tenants that have
capital reserves that will better insure that their rent will arrive in the
mail every month. But today they are
forced to look beyond the numbers, and brokers need to coach their tenant
clients how to tell their story in a persuasive way. That comes with taking the time to learn
about the clients business and ask some difficult questions to get at the
truth.
I
recently had a client – we’ll call him
Stuart – who is a prominent interior designer for large homes and hotels. His industry was decimated by the recession
and the very fact that he survived at all was a testimonial to his reputation
and perseverance. We presented the
landlord with a couple of years of personal tax returns (since the landlord
would require a personal guaranty on the lease.) This gave the landlord the facts. They are what they are. Starting off with honesty is always the best
policy. But what we submitted with the
numbers was Stuart’s story: his long history in the business, his impressive
resume of clients worldwide, and his nimble resizing of the company to insure
its continued viability. We worked
together on the story so it hit what I knew from experience would be a landlord’s
hot buttons . We proceeded to final
lease documents without a single question from the landlord.
The facts +
a success story that reaches back to more robust economic conditions = the new
creditworthiness.